SI Watch
Since the
cancellation of
Sports Illustrated for Women in 2002, general national coverage of
women's sports depends once again on Sports Illustrated Magazine,
historically known for ignoring women's sports.
Most issues of SI are simply not worth buying
due to their lack of women's sports coverage. However, when SI is good, it
is very very good, so WSPW provides this guide to help you decide when to
head over to the newsstand to purchase a copy.
Issue of Feb. 14, 2005 (US Edition) Score=
7
Pats win another Super Bowl.
Cover: Eagles Jeremiah Trotter..
5
Features: Lengthy faces-type article on the Dieners
of Wisconsin, a family with athletic tradition. Short writeup on Sandora
Irvin becoming the top shot blocker in NCAA womens basketball history for
TCU. Itty bitty writeup on Lindsey Kildow in Inside Skiing.. Score=
6
Photos: Photos of the Diener daughters playing
basketball. Two-col pic of Irvin in Inside College
Basketball. 8.
Overall coverage of women's sports. Better than
average. 6
Issue of Feb. 7, 2005 (US Edition) Score=
7
Super Bowl Preview. More useful, the Guide to the 25
Best Sports Bars in America
Cover: Tom Brady. 5
Features: Three pages on the Australian Open.
Still trying to figure why the US Open wasn't covered. Super G skier Julia
Manscuso has a small writeup in Inside Skiing. Score= 7
Photos: Serena exulting winning the Australian
in Leading Off, and another full page shot of her in the tennis article.
In scorecard, a nice piece on the tragic story of Alem Techale. This issue's
obligitory shot of Maria Sharapova is located on Page
26. 8.
Overall coverage of women's sports. Better than
average. 7
Issue of Jan. 31, 2005 (US Edition) Score=
7+
Football, NFL divisional playoffs, PGA Golf with Tiger
Woods finally winning again.
Cover: Eagles Jeremiah Trotter..
5
Features: Long article on Candice Wiggins, daughter
of Padre Alan Wiggins. Eight pages on boxing movies, particularly Million
Dollar Baby. Score= 6
Photos: If you can count Desperate Housewives
Nicolette Sheridan as a sports figure after her infamous ad with Ty Owens,
there's a 1-inch photo of her in Scorecard. Abundant images of Candace Wiggins
and Hilary Swank. Obligatory two-col photo of Sharapova in Inside
Tennis. 8.
Overall coverage of women's sports. Better than
average. 6
Issue of Jan. 24, 2005 (US Edition) Score=
7
NFL divisional playoffs, PGA Golf with Tiger Woods finally
winning again.
Cover: Patriots middle linebacker.
5
Features: US Figure Skating Championships, focusing
on the women. Score= 7
Photos: Nice photo of Michelle Kwan willing the
figure skating. Image of Michelle Wie with 1/4 page article about her almost
making the cut at the Sony. 8.
Overall coverage of women's sports. Better than
average. 6
Issue of Dec. 27 - Jan 3, 2005 (Double Issue)
Score= 5
Sports in America, covered geographically..
Cover: Shaq as Atlas. 5
Features: Absolutely nothing on women. Score=
5
Photos: Double Leading Off manages to have no
room for women. An inch-high shot of Anna Kournikova in an evening dress
is the only photo. 5
Overall coverage of women's sports. 136 pages
and no coverage of women's sports.. 5
Issue of Dec. 20, 2004 (US Edition) Score=
5+
Football, baseball and (lack of) hockey.
Cover: Picture of Colt's Peyton Manning.
5
Features: . 2/3 page on Mia Hamm's retirement,
including photo of her with GARCIAPARRA on her jersey. There's
a full page on Brandi Chastain courtesy of a Dodge ad, which balances out
with a full page ad on the new Swimsuit Model reality show. Score=
5
Photos: The show of Mia's back is the only editorial
shot. 6.
Overall coverage of women's sports.
. 6, thanks to the Dodge ad.
Issue of Dec. 13, 2004 (US Edition) Score=
7
Football, specifically USC and the San Diego
Chargers.
Cover: USC's Reggie Bush does a gymnastic touchdown.
5
Features: . Score= 5
Photos: Good shot of UCLA-Notre Dame NCAA women's
soccer championship game. Interesting photo of the Iranian women's national
golf championship. Marion Jones headshot in article on BALCO scandal.A
quarter-page shot of Lindsey Kildow & inset podium shot, in the
ski championships. Thumbnail shot of Martina Hingis & her possible
comeback. 8.
Overall coverage of women's sports. 1/3 page
on Notre Dame winning NCAA women's soccer cup. 6
Issue of Dec. 6, 2004 (US Edition) Score=
6
Sportsman of the Year = Boston Red Sox. Double
issue.
Cover: Photomosaic of Red Sox. 5
Features: . Score= 5
Photos: One of the Leading Off spreads is an
overhead shot of the Longhorns - Vols basketball
game. 7.
Overall coverage of women's sports. Some Letters
responses from readers regarding the Nov. 15 Wertheim piece on women's sports.
Someone also chipped in about the week after week inclusion of Paris Hilton
photos. Other than the ncaa basketball shot, nothing. 6
Issue of Nov. 29, 2004 (US Edition) Score=
6
NBA's Ron Artest goes to town on a fan.
Cover: Video grab of Artest attacking idiot NBA
fan. 5
Features: Nothing. Score= 5
Photos: One of the Leading Off spreads is a long
shot of Annika Sorenstam on the green with close up
inset. 7.
Sharapova Photo Ratio: 1/2 (50 %).
Overall coverage of women's sports. Other than
the mention of Sharapova & the Annika shot,
nothing. 6
Issue of Nov. 22, 2004 (US Edition) Score=
7
The NCAA basketball season preview, both men's and women's.
The wildly inaccurate scouting reports are given for men only.
Cover: Picture of Tarheel's Rashad McCants (think
SI jinx in progess). 5
Features: Seimone Augustus featured in SI's pick
of LSU as preseason No. 1 SI preseason top-10 combined in 5-page article.
Score= 7
Photos: Maria Sharapova gets a two-page spread
in Leading Off. LSU Tiger Seimone Augustus gets two photos, including a full-page
set-up action shot in the women's preview. Other women's basketball shots
included in preview. 7.
Overall coverage of women's sports. Good quick
reference of women's college basketball season. 7
Issue of Nov. 15, 2004 (US Edition) Score=
6
The SI Super Bowl picks, Pittsburgh Steelers featured
for ending Patriots' win streak.
Cover: Steelers. No imagery of female athletes.
No women's athletics promised inside. 5
Features: In Scorecard, the semiannual rant,
bewailing why no one watches female sports, this one by L. Jon Wertheim.
All reasons for the failure of women's leagues are covered, EXCEPT LACK OF
MEDIA COVERAGE OF WOMEN'S SPORTS. How are people going to go to women's games
if they don't even know they exist. How are people going to attach importance
to women's sports, after SI cancels the women's edition, and only covers
women's sports if Sharapova is involved. In Inside Track & Field is nearly
a page of the women's side of the NYC Marathon.Score= 7
Photos: Postage stamp size shot of Serena in
an evening dress in Scorecard. Pic of the women's half of NYC
Marathon. 5.5.
Overall coverage of women's sports. Unless you
need to read that column, skip this one. 5.5
Issue of Nov. 08, 2004 (US Edition) Score=
5+
This issue covers the Red Sox World Series win.
Cover: Studio pic of Red Sox with trophy pasted
on a background of fans. No imagery of female athletes. No women's athletics
promised inside. 5
Features: Nothing. Score= 5
Photos: They managed to slip in a photo of Mia
Hamm in her college days in the Letters to the Editor. In Scorecard is a
tiny pic of Chamique Holdsclaw & we find out why she disappeared halfway
thru the WNBA season. In the schedule is a 1/2 inch pic of Sharapova. Non
athletes paris Hilton and Mariah Carey get much bigger
photos. 6+.
Overall coverage of women's sports. Unless you
have to have the World Series, skip this issue. 5+
Issue of Nov. 01, 2004 (US Edition) Score=
6
This issue covers the first couple games of the
World Series.
Cover: Baseball. No imagery of female athletes.
No women's athletics promised inside. 5
Features: Nothing. Score= 5
Photos: In Scorecard is a tiny pic of Jenny Finch
in an evening gown. 6, I guess
Overall coverage of women's sports. This issue
is a good one to skip. 5+
Issue of Oct. 25, 2004 (US Edition) Score=
6
This 158-page tome covers the baseball league playoffs,
college and pro football, with the last 100 pages for the NBA preview (already?)
with capsules of each and every NBA team. However, I do believe the WNBA
just had their Final last week, but that didn't attract the least attention
of SI.
Cover: Picture of Shaq sinking in a swimming
pool. No imagery of female athletes. No women's athletics promised inside.
5
Features: Nothing. Score= 5
Photos: In Scorecard is a tiny pic of Brandi
Chastain in an evening gown & we find out the fate of her sports
bra. 6, I guess
Overall coverage of women's sports. Unless you
can use all those NBA predictions, you won't miss much by skippin this
issue. 5+
Issue of Oct. 18, 2004 (US Edition) Score=
6
Covers baseball playoffs, college and pro football.
Feature on 19th straight win by the Patriots.
Cover: No imagery of female athletes. No women's
athletics promised inside. 5
Features: None. Department Inside the WNBA is
one page. Score= 6
Photos: One of the Leading Off spreads is from
the Sun-Storm WNBA playoff game. There's a cutout 1-col pic of Jenny Thompson
in Scorecard. Not counting the decorative photos of players' trophy wives,
that's it. 6
Overall coverage of women's sports. About par
for the course. 6
Issue of Oct. 11, 2004 (US Edition) Score=
6
Covers baseball playoffs, college football and pro football.
The feature article is about the eerily similar demises last season of cursed
baseball teams Chicago Cubs and Boston Red Sox.
Cover: No imagery of female athletes. No women's
athletics promised inside. 5
Features: None. Department Inside the WNBA is
one page. Score= 6
Photos: One of the Leading Off spreads is an
over-the-bucket shot of the Seattle-Sacramento WNBA playoff game with Lauren
Jackson, Janelle Burse, DeMya Walker and Yolanda Griffith. Additional WNBA
shots are in the department and a few other images are sprinkled here and
there. 7
Overall coverage of women's sports. More than
average, though women still don't get a whole lot of
ink. 6
Issue of Oct. 04, 2004 (US Edition) Score=
1
Covers the start of NFL football season, with a NASCAR
preview. With a 11-page (12 counting the TOC) piece on amateur horse polo
in Philly.
Cover: No imagery of female athletes. No women's
athletics promised inside. 5
Features: None. Score= 0
Photos: Thumbnail-size photo of Virginia Ruano
Pascual and Paola Suarez 1
Overall coverage of women's sports. Other than
a 1/6 page sketch of Pascual and Suarez parked on the corner of "Inside Tennis,"
this issue is completely free and devoid of women's
sports. 1
Issue of Sept. 27, 2004 (US Edition) Score=
5+
The Sports Illustrated 50th Anniversary
Issue.
Cover: Interesting photo illustration, of
Michaelangelo's Ceiling of the Sistine Chapel redone with sports figures
instead of religious figures. Instead of the Spark of Life being passed from
God to Adam, He instead passes a baseball to Babe Ruth! But Brandi Chastain
is in a panel of Women's Sports, so it can't be all that bad. In fact, I
like it. 8
Features: The "Catching Up With" department features
Chris Evert. In "Scorecard," a short column on the travails of Andrea Armstrong,
a USF basketball player who converted to Islam and was kicked off the team
for insisting on playing in a headscarf and out of uniform, as well as a
memoriam for Rockford Peaches pitcher Rose Gacioch. In the feature "The Way
They Were," FloJo and Martina Navratilova are included. In the feature "The
Way They Are," women actually get the most ink, with Allyson Felix, Michelle
Wie and a (predictably) full-page photo of Sharapova. Title IX is described
at the seventeenth most important "Tipping Point." In the players of the
year for the last 50 years, five were women: Peggy Fleming won 1968, Billie
Jean King 1973, Mary Lou Retton 1984, Tonya Harding (what?) 1994, Mia Hamm
1999. Score= 7
Photos: Here and there are 1/6 page photos of
women's athletics -- more than average. However, the sexism stays true to
form with no less than 16 pages of swimsuit issue redux, including what is
arguably toplessness, of a fishnet swimsuit. If only SI could put this effort
into women's SPORTS. 1
Overall coverage of women's sports. From the
cover to the insightful articles, Sports Illustrated proves it is
indeed a tour de force in sports. Which makes it difficult to understand
why SI seemingly goes out of its way to ignore women's sports. What sinks
this issue is that 16-page swimsuit feature. If SI had chosen to spend some
of those 16 pages of swimsuit "coverage" on women's athletics (and not like
there's nothing going on -- besides the NCAA seasons in soccer and volleyball,
we have the WNBA semifinals, LPGA and yes, women's beach volleyball) it would
have been an epic issue.But it only gets a 5+
Issue of Sept. 20, 2004 (US Edition) Score=
-1
Covers the start of NFL football season, with a NASCAR
preview. With a 11-page (12 counting the TOC) piece on amateur horse polo
in Philly.
Cover: No imagery of female athletes. No women's
athletics promised inside. 5
Features: None. Score= 0
Photos: There were more accessory photos of women
(ie cheerleaders) than women athletes. Zero-for-three in Leading Off. Three
of seven in faces in crowd. One three-inch high, one-column shot of Kuznetsova
for winning the US Open 1
Overall coverage of women's sports. Still trying
to decide if this issue deliberately insults women athletes. For instance,
Heather Mitts is quoted as saying AJ Feeley's emotional support helped her
make the Olympic Team. Wimbledon winner Maria Sharapova is pictured in football
pads, with a snide comment. The largest photo of women is a tie between the
shot of Kuznetsova (Winner, US Open) and a self-congratulatory photo of Diana
Eliazov and Maureen Cavanagh (Photo Editors, Sports Illustrated). The total
column inches given to women is about 12 - about 1/3 of a page. This
includes mugshots, Kobe's accuser, cheerleader, Playmates and hottie SI photo
editors. Fantastic job, ladies. -1
Issue of Sept. 13, 2004 (US Edition) Score=
.05
Covers the start of college football season, and a little
baseball.
Cover: No imagery of female athletes. No women's
athletics promised inside. 5
Features: None. Score= 0
Photos: A couple postage-stamp sized shots in
the US Open coverage. 1
Overall coverage of women's sports. This issue
is 99.5% men's sports. 0.05
Issue of Sept. 6, 2004 (US Edition) Score =
6
This (double) issue previews the NFL season, and Olympic
Game wrapup.
Cover: No imagery of female athletes. No women's
athletics promised inside. 5
Features: Women's Olympic hoop gold (2 1/3 pages)
and women's soccer (1 2/3 pg.). The rest of the issue is baseball coverage
and the NFL preview with the usual unreliable football predictions.
7+
Photos: Greater than half of a photo collage
in the Leading Off section is female athletes. But not much else.
5.001
Overall coverage of women's sports: Unless it
was Olympic, it was ignored. 6
Issue of Aug 30, 2004 (US Edition) Score =
8+
The issue covered the second week of the Athens Olympic
Games.
Cover: With all that happened in Athens, there
was a lot of possibility in cover material: Michael Phelps' gold, Paul Hamm's
gold (and subsequent controversy!), Carly Patterson's gold, beach volleyball
gold, Justin Gatlin becoming the fastest man, etc. But they elected to go
all out with women on the cover: a studio shot of the women' softball team
(too bad there was no action shot good enough for a cover), and mugs of
Patterson, Natalie Coughlin, Amanda Beard, Kim Rhode and Mariel Zagunis.
10
Features: The cover did not turn out to be a
bait-and-switch, as SI has done all too often in the past. The features are
necessarily shorter than normal, due to the sheer amount of Olympic coverage.
The cover photo is redeemed with a three-page layout inside. Carly Patterson's
gold yields a two page article, including a full-page photo. Sudanese triple
jumper Yamile Aldama gets three pages on an interesting take on "flag jumping."
And the US women's soccer team gets three pages for finally winning a world
championship.8+
Photos: One of the three Leading Off spreads
is an interesting overhead shot of weightlifter Cheryl Haworth in action.
Add to that the liberal sprinkling of female sport pictures in the columns
and departments, and you get an 8+
Overall coverage of women's sports: The Olympics
is more than half women's coverage. But the rest of the issue balances out
with the usual emphasis on men's sports. An absolutely unnecessary 10-page
feature on Jimmy Connors ensures the status quo. The automatic 1-point
bonus for women's cover photo gives this issue 8+
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